The “First Moment of Truth” For Publishers
Published May 3, 2012“According to Proctor & Gamble shoppers make up their mind about a product in three to seven seconds, just the time it takes to note a product on a store shelf. This time lapse is called (by P&G) “first moment of truth” and it’s considered the most important marketing opportunity for a brand.” (quote from Adverblog)
To publishers, the modern store shelf is the internet and they have 3 to 7 seconds to sell their site to visitors. How do they do it ? The first rule of publishing is informing. If your site doesn’t carry your reader from a state of curiosity to a state of knowledge, it has failed it’s purpose. Even in entertainment, there is information.
Whether it is… Continue reading
A New Stipple Is On Its Way!
Published April 27, 2012Over the past 15 months, we’ve learned a lot about the image ecosystem and the specific needs of photographers, advertisers, publishers and web users. Our goal in 2010 was the same as it is today — to enable our customers to tell powerful stories through images and ensure those stories travel with the images as they’re republished throughout the web. Thanks to your feedback, we’ve developed a much deeper understanding of the image ecosystem and with your help, we’re working to forever change images on the web.
On behalf of the Stipple family, I’m pleased to announce that the next generation of our product is available now in private beta. Over the coming weeks, we will introduce several new features and ask for your patience… Continue reading
Content Marketing: Hitting the Ground Running Using Images.
Published April 23, 2012As the role of brands online continues to grow, we are beginning to see more brands assume the role of a publisher rather than as an advertiser. Joe Pulizzi coined the term “content marketing” in which brands create the media where product is only relevant rather than simply buying ad space. While creating media around a brand is not a new idea to the advertising world, content marketing differs in that its focus is around a brand, not about its products.
In early February, the Altimeter Group released a report on the necessity of rebalancing a company in order to position the brand as a publisher rather than an advertiser. In the report, the authors plot out five steps… Continue reading
Stipple Selected As “Most Innovative” Startup at Ad:Tech SF 2012
Published April 4, 2012It’s cool to be selected as one of the finalists in the Ad:Tech SF 2012 Startup Series, but it’s even cooler to be awarded the top prize! Today, in front of a panel of judges and a packed crowd, Stipple was awarded as the winner as the most innovative startup in the data and targeting category. We’re thrilled!
The judging criteria, as laid out by the organizers, was as follows.
- Would each presenting company receive a significant amount of an advertisers budget for either a new technology or service platform, an ad campaign, or a funding investment?
- Uniqueness – Is each company the 38th knockoff of Groupon, or something that’s bringing a new toolset or approach to a pertinent set of issues?
- Which idea/company/approach is… Continue reading
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2012, adtech, advertising, data, san francisco, spotlight, startup, targeting, winner
From Stipple Dots to Stippling Art
Published April 2, 2012The creative art of stippling (not to be confused with the notion of putting Stipple dots on an image), where one creates a pattern of dots on a canvas, is something I remember being introduced to in art class while a high school student. Describing the art theory behind it must be very difficult without having an example to show as an aid. Once that example is shown though, the idea of how a bunch of dots on a page can be used to represent objects, patterns, feelings, etc. can almost immediately click for people. I no longer remember the details of that day when stippling was introduced to me in a formal way, but you can imagine what tends to happen in art classes:… Continue reading
