Stipple -vs.- Thinglink -vs.- Pixazza (Luminate)
Published August 31, 2011(This post began life as a response to a Quora post)
The primary differences between the companies lie in four areas:
- Accuracy. Information versus Ads.
- Scale. Automated versus Manual Tagging
- Distribution. The Open Web versus Walled Gardens.
- Platform. Online images are an ecosystem of advertisers, audiences, publishers, photo agencies and photographers — is there a solution that benefits all constituents?
ACCURACY In order to better understand the differences between Stipple, Thinglink and Pixazza (now Luminate), ask yourself the following question: why would I or any web user intentionally mouseover photos?
Do you believe people mouseover photos to see pop-up ads that have nothing to do with the photo, or do people mouseover photos to find out who or what is in the… Continue reading
