4 Steps for Fashion PR to Credit Celebrity Product Placements
Published January 9, 2012If you work in Fashion PR, one of the important things you do for your clients is product placements. You work your stylist, celebrity and editorial connections to get their products worn by celebs. Of course that’s not all, it won’t matter is a celebrity wears something unless the celeb gets photographed and that photo gets published and viewed all over the web. When it does, you have to do your best to get that product credited in every copy of that photo or else the millions of people who see the photo still have no idea exactly what the celebrity is wearing, who makes it or where they can go buy one.
To capitalize on the brand promotion and sales value of your celebrity… Continue reading
Posted in Advertising, Celebrity, Fashion, Image LIcensing | 
advertisers, advertising, fashion, fashion PR
Automated Image Licensing using Stipple
Published December 2, 2011Not so long ago, photography was essentially a fully manual process. You had to select your film, load it, make your speed and aperture adjustments, focus your lens and shoot. You then had to bring your film to a lab, wait, edit the images, and write the caption on the mount. After all this, if you did decide to license them, you also had to put them in a sleeve, and then a package that would be picked up by a messenger. And then you waited to hear back from the publication to see if they had decided to use it or not, negotiate a fee based on size and circulation, invoice it and wait for payment.
Over the years, specifically with the introduction of digital, photography… Continue reading
